made me smile | coca-cola hug machine

this make me smile this morning.

the coca-cola hug machine. you hug it and it returns your favour with a coke. because vending machines have a feeling too! #hugmecoke

in the words of its creators [leonardo o’grady, ASEAN IMC director, the coca cola company]: “happiness is contagious. the coca-cola hug machine is a simple idea to spread some happiness. our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”

{ via @ziolerry}

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