Pro-environmental behaviour campaign in British Columbia

An advertising campaign in British Columbia, Canada, exhibits two green shipping container condos especially organized as small living areas.

British Columbia energy saving campaign

Although they look similar at a first glance, they are in fact differentiated by a major factor: energy consumption.

One of the condos is wasteful, while the other is an example of energy efficiency. 

This display demonstrate that even small changes can make a substantial difference if they are widespread in everyone’s homes and offices.

The wasteful ‘evil’ unit
The energy saving ‘good’ unit

[via freshome.com]

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