Walking is one of the greenest and greatest ways to get around. It’s healthy for the environment and healthy for us. All you need is two feet, two not too fit legs and some sense of direction [but you can leave that home too sometimes, isn’t it funny to wonder around and get lost?]. But we are usually so busy, that we forget the huge collective impact that driving has. The other side of the medal is that the collective impact that we can have if we all walk a little more is huge as well.
And imagine to look at a crossroad from the sky. Can you image the beautiful patterns that all people crossing would create?
The artist Jody Xiong of DDB China working in collaboration with the China Environmental Protection Foundation created this wonderful campaign to create a stunning visual reminder of the environmental benefits of walking versus driving.
Xiong placed large plain canvases on 132 crosswalks in 15 cities in China. When one person would cross, he would pick up a small amount of green paint on his shoes, which he would then left as footprints on the canvas. The combination of all pedestrians’ footpath creates a green tree pattern that grew gradually over the course of the installation.
They estimated that nearly 3,920,000 people passed through the crossroads, and the final posters were later hung as billboards in several urban locations.
Isn’t it amazing!? Combining art and environmental responsibility. I just love it! And I’d love to see this poster in DMU’s new pedestrianised area!!! What do you think? Would you like to get your feet a little green?!